At Business Infusion, we make your website mobile friendly with responsive website design. We focus our attention on creating your website design to be mobile friendly so it displays well on the many different technology types and sizes in use today. Facts show that over half of website visitors are using their phone, and they want to easily navigate your website's mobile version, whether they are using an older phone or the newest one. We make sure they can. #web #website #websitedesign #responsivewebsite #responsivewebsitedesign #mobile #tablet #webdesign

At Business Infusion we help get you found online with powerful SEO tools. We provide SEO (Search Engine Optimization) services that get you more leads and more calls! Your website, blog or online store needs targeted, high performing SEO so your potential customers find your website from search engines. We make certain SEO related changes to your site design and content that makes your site more attractive to search engines. Give us a call at 619-798-6774 if you are seeking SEO support in your business. #SEO #SearchEngineOptimization #onlinemarketing #web #website #keyworkds #links #searchwords #titles

"When Your Gratitude Dies Your Attitude Dies" This is a great quote to keep in mind when it comes to growing your business. When was the last time you thanked your clients for their business?  Not just a "thanks for your business" on the bottom of a sales receipt.  But rather a hand written note mailed to your client letting them know you truly appreciate their business. Take time each week to thank your customers, it builds respect and a reputation for your brand "that you care" Not Just Customers: Do the same for someone who sends you a referral, or a vendor who is loyal and prompt in their service to you, and also your employees. Here are just a handful of benefits of expressing gratitude at work and in business: Customer Loyalty and Engagement Increased Productivity Employee Retention Positive Company Culture Stronger Business Relationships No business is too small or too big to show some... Gratitude Marketing! #gratitude #marketing #caring #gratitudeinbusiness #positiveworkenvironment #grateful #businesssuccess

Yes! Pay per Click advertising is one path to push for growth of your online traffic and sales results. Before you spend that budget, be sure you are consistently covering the foundational aspects of digital marketing. Inspect yourself, you should pass the following marketing basics tests before you pay-per-click: Brand, Brand, Brand! In real estate, the saying goes "location, location, location!" In marketing it is Brand! Brand! Brand! When you look at your website; your social media platforms; your email marketing campaigns; your business cards and brochures; etc... Do you see a consistent presentation of Your Brand? SEO strong Website The DIY website world has allowed businesses to create their own websites, and they work on it until they are happy with the design and content. In most cases however, they did not have the time or expertise to complete the most important aspect of a powerful website presence... SEO (search engine optimization). If your analytics are not revealing a growth in new site visitor traffic, the likely cause is a weak website SEO implementation. Present Your Expertise in Your Market You have a powerful Brand that is consistently used, and your website analytics show your site SEO is working well. Now that you are getting new site visitor traffic are you strongly presenting what makes You the best choice in Your Market. What makes you the better choice? Don't Sell a Mattress! Sell a Great Night Sleep! Fresh Content across All channels Our primary goal of our Monthly Marketing Plans for our clients is to be sure we are curating and presenting fresh and timely content across their business marketing channels. We create a plan that is specific to the offerings of the business and especially geared to engage their ideal target audience. The foundation of each plan involves researching their industry and their target audience and creating current trends/news content. Consistent "touches" via email and social media marketing When you send an email or post on social media, that is called a "touch". Finding the right balance in the frequency of touches is an important consideration. Ideally you want to email or post enough to remind your target audience of the products/services you provide, but not so frequently that they unsubscribe/unfollow you. Each business type and industry will have a different frequency thresh-hold. And a thresh-hold can change based on current local, national, and world events. We keep a close eye on frequency for our Monthly Marketing Plan clients. As one example, if our client does not provide retail or related services, we reduce frequency during the overwhelming volume of marketing distributions during the holidays. Create & maintain Citations An easy way to improve your website SEO and online presence is to ensure that your business is listed on various related online business directories. These are known as/referenced as CITATIONS. This easy way to garner new exposure for your business through online directories to build your citations are also often free! If you have been able to say Yep I Got It Covered to the above, then your business may be ready to invest in pay-per-click ads. If you are like many business owners, you might find it challenging to find the time to learn about and consistently implement these marketing steps. Our monthly marketing plans are created specific to your business offerings and your target audience. Our marketing strategies Make Your Phone Ring! We don't cost you money, We Make You Money! Give us a call if you are seeking support in marketing your business. Let's Talk! 619-798-6774 #branding #businessmarketing #marketing #SEO #searchengineoptimization #businessbranding #smallbusiness

Do you ever feel like it is impossible to keep up with the best methods and sources for promoting your business locally online? Have no fear, an easy way to improve your website SEO and online presence is to ensure that your business is listed on various online business directories, these are known as / referenced as CITATIONS. The good news, many of the directories to build your citations are free! By building citations, you are making sure that your business is/will be found by people when they are looking for a business like yours in their area. Business directories may seem like old news, but they’re a great way to grow your business presence online. Your listing should have the following information when you add it: CONSISTENT NAP (NAME, ADDRESS and PHONE). If you add / update your business on multiple business listing sites, make sure you're providing the same company information across each directory. BACKLINKS (AKA INBOUND LINKS): A link to your website is crucial to your company website's Domain Rating. COMPANY DESCRIPTION: Be sure you have a detailed description of your business that reflects your mission, culture, and values. MULTIMEDIA (IMAGES or VIDEO): Give company searchers a visual taste of your business with a picture or video. TOP DIRECTORY LISTING SITES: Facebook Apple Maps Yelp YellowBook.com Google My Business LinkedIn Company Directory Bing Thumbtack MapQuest HubSpot Super Pages Take the time to list your business and watch your business grow. Making sure that you have a presence online where your potential customers might find you with citations is critical to any local SEO marketing plan. TIP: We recommend creating an active spreadsheet that organizes and lists: The directories you have listed your business on Date of submission Link to your listing The information you submitted i.e. NAP, BACKLINKS, COMPANY DESCRIPTION and MULTIMEDIA Give us a call 619-798-6774 or use our Schedule a Call Contact Form to discuss your business plans for the future. We want to support you and we provide the first Coaching Session for free. #SEO #citations #businessonlinecitations #website #websiteSEO #businessSEO #onlinemarketing #onlinedirectories #marketing #searchengines #businesstips #businessmarketing

If you are like most people, you spend a lot of time viewing websites: whether it's your banking site, favorite online retailer, or just browsing for a new recipe or a how to fix something article. If you have been a web user for very long you probably remember the days when long pages filled with text and more text and more text were quite common. Not anymore! Website visitors have become skimmers, so now more than before, it is very important to Show & then Tell! Capturing a site visitors attention happens within the first few seconds of them landing on your page. Don't lose their attention with too much blah, blah, blah text. Show them! Then Tell them, but only tell them enough to let them know who you are, what you offer, and what makes you the best choice. Use visuals to break up the text content. Pictures, infographics, videos. Help them learn who you are and what makes you better than the competition with a little text thrown in to provide details. As an example: if you visit a bakery website and they have a paragraph about their amazing zesty lemon cake... are you more compelled to order from the bakery with the lengthy text descriptions of their cake or from the bakery that has an enticing picture with a few words on it? We are professional website developers with over 30 years of experience, and we study website visitor behaviors to stay on top of how their behaviors change, and statistics prove most buyers will buy from the enticing picture with a few words. Are you considering a new website, or maybe just a refresh of your existing site? Call us at 619-798-6774 and let's talk about your vision and how we can help you Show & Tell! At Business Infusion, We Make Your Phone Ring! #marketing #websites #websitebestpractices #smallbusiness #smallbusinesswebsites #businesstips #bestpractices #businessmarketing #web

Fact Checking is a common word in media circles, but it is also applicable to Business Management. As business consultants we move our clients from managing their business on perception to managing their business on facts... Fact Checking! Perception based management is most often reflected when we ask questions like these: Which product or service produces the most Profit What percentage of your employees are performing at or above minimum required standards When was the last time you reviewed your financial reports in detail and made a list of questions on items that you were unclear about Fact Checking your Business is completed by a detailed analysis of your: Business Performance Statistics Business Financial Reports. We know it is not an easy undertaking. But the results of completing a Thorough Fact Checking process of your Business Performance and Reports on a Routine Basis will provide you with a higher level of success, growth, and profits. > Great Resource Article from Hub Spot for Business Intelligence Reporting Tools #factchecking #businesstips #businessgrowth #business #smallbusiness #owningabusiness #businessreporting

Simple navigation on your website is critical to engaging with your site visitors. If you want to lose a site visitor quick, just make it a challenge to find what they are looking for. Give them an easy roadmap. Think about it for one minute… the last time you were online shopping for clothing and you couldn’t quickly get to the “category” of items you wanted to see, what did you do? I bet you closed the tab and looked elsewhere. Ease in getting around is one of the highest determining factors for engaging a site visitor, or losing them. Simple headings and smart logical categories is the first step to creating a pleasant, easy to use site visitor experience. When a site visitor lands on your home page, quickly being able to find what they are seeking is mission critical. Keep the menu navigation simple and easy to understand. Some websites use cute/clever/trendy titles in their menu which can leave a site visitor needing to click around to find the content they are interested in. Save the uncommon/cute/clever/trendy language for the paragraph content. You spent the time and money to create an attractive and engaging website. Don’t risk losing a site visitor over cumbersome navigation! #sitenaviation #websitenavigation #sitenav #websites #websitedesign #namingconventions #keepitsimple #simplenavigation

The old adage "If At First You Don't Succeed, Try, Try Again" has been used throughout history and in our opinion holds true to this day. One of the greatest fears those dipping their toe in the business world have is failure, and rightfully so as the statistics show most new business ventures do fail. As business consultants we completely respect and understand the fear of failure. And yes there is a possibility your new venture or your new product or your new service will fail. But failure often comes before success. Many of the greatest business success stories started as failures. Here are some articles that speak to this point: Inc.com How Mark Cuban, Richard Branson, and Larry Ellison Failed Spectacularly Before Becoming Billionaires. Success Why Failure is Good for Success Access MBA 5 Entrepreneurs who failed before becoming successful Forbes Three Inspiring Failure-To-Success Stories You May Not Have Heard Before Give us a call 619-798-6774 or use our Schedule a Call Contact Form to discuss your business plans for the future. We want to support you and we provide the first Coaching Session for free. #businesssuccess #failure #failureinbusiness #success #succeedinginbusiness #businesslessons #smallbusiness #understandingfailure #learningfrommistakes #ifatfirstyoudontsucceedtrytryagain

I'm hoping you answered "Both". But the reality is many businesses, especially small start up businesses, are Selling much more often than Marketing. It's important to know the difference, and when to do which! What content are you featuring on your website, email campaigns, blogs, and social media? If it is always a sales pitch you are one of the businesses that are Selling much more often than Marketing. Part of the process of turning a contact into a customer is to build trust, which is why it is better to balance out your digital presence with some well thought out Marketing. Consider a change to your approach! Put together a new marketing strategy that is sixty percent selling and 40 percent marketing. Marketing is when you provide a value added to your customers for Free. Here are a few examples of ideas for mixing marketing into your strategy: Writing blog posts or social posts about helpful topics that are directly or even indirectly related to the products or services you sell (like this blog post) Have links on your website to resources that may be helpful to your target audience Provide information on upcoming events that are a benefit to your potential customers Be a benefit to the audience you want to reach by getting involved in their community Our blog is full of ideas that will help you start, grow, and manage your business. Take a read through some of the posts, you're sure to find some ideas that will help you with your business!

"Content is King" when it comes to online search and a well-maintained and content rich BLOG is a powerful tool, for both SEO (search engine optimization) and site visitor / customer value. It allows you to showcase knowledge in your market (and more), providing value to your site visitors and it has the potential to pull internet traffic to your site that over time could potentially result in a new customer. Some would have you believe just “build it and they will come” but that is no longer the case. It’s more like “build it, maintain, take pride in your content, and they might come”. That shouldn’t put you off trying though – it just means that it’s easier than you might expect to reach a level of quality on your business’ blog that’s way above the average. Blog Benefit Basics: Can become a resource to answer your customers’ questions and educate other potential customers Each post you create becomes a new page for Google to index to drive traffic to your site With each new blog post you have also created something new to share on social media Your blog content has staying power and has the potential to drive traffic long after your initial post There is potential to attract external links to your content from viewers which in turn can again drive more traffic to your site #blog #businessblog #marketing #websitecontent #websitecontent #content #writingcontent #SEO #searchengineopotimization #marketingblog #creatingcontent #onlinearticles #gettingfoundonline

What you want as an ultimate goal for your business needs to be considered as you make decisions along the path of starting and growing it. We understand it is kind of putting the cart before the horse, a bit of a prenup for business, but it really is important to make the determination of the exit strategy as early as possible. In our consulting client engagements the first question we ask is: What is your long term plan for your business? It is no surprise that most entrepreneurs do not have an answer to this question. They have spent a great deal of time determining how to start and grow their business, and how to achieve continual success, but they have not taken the time to look at what happens when they are done. Starting and growing a business comes with so many ups and downs, even when you reach a level of success you thought was what you wanted, once there you find you want to expand or explore different business strategies. It is a never ending process that requires your time and attention, and most often that means the consideration for what the ultimate plan is has not yet surfaced for your consideration. But the catch is… it is especially important to have your eye on the exit strategy when you are considering major changes in the business such as a merger or the purchase of another business. Merging and acquiring synergistic businesses is often a very powerful way to reach higher levels of growth, but this decision should be made with strong consideration of your long term goal. These are the options: Buying Selling Merging Transferring to Family Absentee Ownership What is your plan? Need some sage advice on your business operations and plans? Please give us a call and let’s talk about it, 619-798-6774 or sign up for a complimentary Let's Talk Session to review your questions. You will learn a lot during our conversation and we will give you plenty of food for thought! #sellingabusiness #businessmanagement #smallbusiness