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Show and Tell is a Website Best Practice

If you are like most people, you spend a lot of time viewing websites: whether it's your banking site, favorite online retailer, or just browsing for a new recipe or a how to fix something article.

Group of young professionals reviewing a new website for their business
Show and Tell is a Website Best Practice

If you have been a web user for very long you probably remember the days when long pages filled with text and more text and more text were quite common. Not anymore! Website visitors have become skimmers, so now more than before, it is very important to Show & then Tell!

Capturing a site visitors attention happens within the first few seconds of them landing on your page. Don't lose their attention with too much blah, blah, blah text. Show them! Then Tell them, but only tell them enough to let them know who you are, what you offer, and what makes you the best choice.

Use visuals to break up the text content. Pictures, infographics, videos. Help them learn who you are and what makes you better than the competition with a little text thrown in to provide details.

Bakery marketing ad example
Bakery Marketing Example

As an example: if you visit a bakery website and they have a paragraph about their amazing zesty lemon cake... are you more compelled to order from the bakery with the lengthy text descriptions of their cake or from the bakery that has an enticing picture with a few words on it?

We are professional website developers with over 30 years of experience, and we study website visitor behaviors to stay on top of how their behaviors change, and statistics prove most buyers will buy from the enticing picture with a few words.

Are you considering a new website, or maybe just a refresh of your existing site? Call us at 619-798-6774 and let's talk about your vision and how we can help you Show & Tell!

At Business Infusion, We Make Your Phone Ring!


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