Do you ever feel like it is impossible to keep up with the best methods and sources for promoting your business locally online? Have no fear, an easy way to improve your website SEO and online presence is to ensure that your business is listed on various online business directories, these are known as / referenced as CITATIONS. The good news, many of the directories to build your citations are free!
By building citations, you are making sure that your business is/will be found by people when they are looking for a business like yours in their area. Business directories may seem like old news, but they’re a great way to grow your business presence online.
Your listing should have the following information when you add it:
CONSISTENT NAP (NAME, ADDRESS and PHONE). If you add / update your business on multiple business listing sites, make sure you're providing the same company information across each directory.
BACKLINKS (AKA INBOUND LINKS): A link to your website is crucial to your company website's Domain Rating.
COMPANY DESCRIPTION: Be sure you have a detailed description of your business that reflects your mission, culture, and values.
MULTIMEDIA (IMAGES or VIDEO): Give company searchers a visual taste of your business with a picture or video.
TOP DIRECTORY LISTING SITES:
Google My Business
LinkedIn Company Directory
Take the time to list your business and watch your business grow. Making sure that you have a presence online where your potential customers might find you with citations is critical to any local SEO marketing plan.
TIP: We recommend creating an active spreadsheet that organizes and lists:
The directories you have listed your business on
Date of submission
Link to your listing
The information you submitted i.e. NAP, BACKLINKS, COMPANY DESCRIPTION and MULTIMEDIA