2023 is the year for small businesses to take their marketing initiatives further. With digital trends constantly evolving, it's important for small businesses to stay ahead of the curve and develop a comprehensive marketing strategy. Below are some key topics we are going to discuss throughout the year to help your small business grow in 2023: Conversational marketing Experiential Marketing Highly personalized content experience New Social Media Trends Direct Mail AI Artificial Intelligence E-Commerce Influencer Marketing Continued Digital Transformation Programmatic Advertising Adoption of automation Conversational Marketing You may have heard of conversational marketing and wondered what it is. Simply put, conversational marketing is a way to engage potential customers through conversation to foster relationships and ultimately generate leads. Though it may sound easy enough, there is quite a bit that goes into making sure your conversations are effective. In this blog post, we'll break down everything you need to know about conversational marketing, from how to start conversations to what questions to ask. By the end, you'll be equipped with all the tools you need to get started with this powerful marketing strategy. So let's dive in! Conversational marketing is a type of customer engagement strategy that brings together AI bots, conversational interfaces such as chatbots, and other interactive forms of communication. This approach allows businesses to deliver personalized, two-way interactions with the customer in a conversational manner. The purpose of conversational marketing is to engage customers on an emotional level by creating meaningful conversations that are tailored to their individual needs. It enables marketers to: Build relationships with consumers Offer helpful feedback and advice Provide personal recommendations based on their preferences. Overall conversational marketing helps integrate digital experiences into customers' daily lives in a way that feels natural and conversational. There are many benefits to conversational marketing, especially when it comes to new customers. Perhaps the most obvious benefit is that it allows you to have a conversation with potential new customers, which can help you learn more about them and their needs. Additionally, conversational marketing can help build relationships with new customers, which can lead to loyalty and repeat business. Finally, conversational marketing can be a great way to collect feedback from new customers, which can be used to improve your product or service. Conversational marketing is an effective way to deeply engage with your customers and drive conversions. To get started adding conversational marketing to your marketing strategy, begin by setting clear goals that are measurable and concrete. Next, create straightforward scripting and messaging strategies tailored to the needs of your customer base. From there, you can develop an action plan designed around automated messaging tailored to user behavior. As you implement conversational marketing into your approach, be sure to continuously measure and refine the conversations to optimize your messages based on customer interactions and feedback. Conversational marketing has been a booming marketing trend in the past few years, and many businesses have seen success by using it. For example, Lipscomb Chevrolet in Texas used conversational marketing to increase their service appointments by 9%. Similarly, Small Biz Technology in the United States was able to successfully communicate with customers and collect valuable data on customer needs through using conversational marketing. Furthermore, businesses such as The Virgin Group have become influential leaders in the conversational marketing space by automating conversations and providing personalized experiences for their customers. All in all, conversational marketing has succeeded in developing relationships between customers and businesses over various channels such as messaging apps and social media platforms. Our team of experts is ready and waiting to partner with you to create a stellar SEO or marketing plan that incorporates all the best practices. Give us a call at 619-798-6774 or use our contact form to take advantage of our free consultation. We are here to support the growth of your business in 2023 and beyond and move your Intentions into Action!

We love our clients! "I am extremely thankful for the assistance with my marketing needs. You have provided me with a wealth of knowledge on how I can improve my practice. All of your suggestions have been greatly appreciated and all of your work has been awesome. The thorough communication and timely handling of all aspects of the job was very surprising. I have worked with a few marketing teams but you have them topped with your professionalism and skill set. Thanks for providing a great website refresh that is very appealing and highly functional. I look forward to working with you in the future." - Katina Foster, Owner @body_of_art_spa #reviews #customerservice #fivestar #customersuccess #happycustomers #smallbusinesswebsites

Getting Your Business Online is Easy. Growing a Successful Online Business is Not! You need more than just a stunning website to stand out these days. You need a strong Brand and a very Clear Message! Site visitors have changed their browsing and research patterns over the last few years. They used to love to research and read all of the content available on the world wide web. Now they do not. It's a Fact... many site visitors today are Skimmers. Not familiar with Skimmers? Read our article: Are you a Skimmer? Today Your Site Visitors want to know: Who You Are What You Offer What Sets you Apart from the Competition Why They Should Choose Your Business How to Easily Contact You If your Brand and Message does not clearly answer those questions within the first 5 seconds... your Site Visitors will move on to the next site in the list of your competitors. And this is just the first step in Growing a Successful Online Business! We have over 30 years of experience and expertise in what it takes to grow an online business. Have questions about the future of your Online Business? Schedule a call & Let's Talk!

Get a Jump Start... 4th quarter is one of our favorite times of the year why not start planning now? It is a time that is filled with anticipation and excitement, both for business and personally. Personally, it is a time of year that we spend extra time enjoying our families and friends in a very festive and sweet Holiday spirit. In business it is the time of year that we spend consulting with our clients to identify their intentions for the next year and creating a plan that moves those intentions into actions. It is exciting to support them as they reset their business focus and create momentum to carry out the plan for the new year. What is your process for planning? Do you: Have an aspect that includes reviewing what your employees have to say? Take advantage of customer reviews and feedback in your planning process? Incorporate fact based data from financial reporting to prevent perception based plans Analyze accountability for the current years performance? There are several styles of annual planning just as there are various styles for business management. Whatever your style the most important factor is that you complete a thorough review and use factual data to create your plan, and then document the plan. We know that the planning process can be a challenge and in many businesses the leadership team becomes stretched by the added time in their schedule for involvement in the planning process. We also know this means that companies sometimes shortcut the process and in some cases decide to skip it for this year. One of the best times to utilize a business consultant is during the year end planning process to take advantage of their experience, unbiased review, and unique energy. Give us a call 619-798-6774 or use our contact form to take advantage of our free consultation. We are here to support the growth of your business and move your Intentions into Actions! #momentuminbusiness #takeaction #consistencyinbusiness #4thquarterbusinessplanning #gaols #intentions #smallbusiness #reporting #marketing

Connecting with current and first time customers is a must for growing your business. Below are some tips on making and growing these connections. Not every tip is appropriate for every business but implementing just a few will help your business and reach grow on and offline. Get Connected: Convince current customers to join your network by posting a flier about it at your place of business. Print your preferred social network addresses on your business cards. Use newsletters consistently and integrate social media functionality into them. Be active and show consistency on your social network platforms. Slip small postcards in shopping bags when customers purchase something, encouraging them to find your business on your network of choice. Remind customers to "Check-In" post a flier about it at the entrance and checkout/reception counter. Letting others know that they are there and spreading the word about your company. Find new customers online by reaching out to existing customers - Tweet or post on your wall, offering a special discount to current customers for every new person who follows or likes your business. Offer new friends or followers a discount on your services if they join your network. Survey your existing customers to identify your customers needs. Blog about it, actively keeping up with a blog creates a positive flow of communication for your business. Periodically visit your customers face to face, bring a treat and say hello. Send a personalized note or thank you just because. We live in a world of constant "digital touches" the act of physically writing and receiving a card can be powerful and leave lasting impressions. Provide great customer service and let people know about it through your social networks. When you receive a great review tell the public about it through a social post, note them on your newsletters and blogs. Let's Talk 619-798-6774! We want to support you as you take actions to achieve business growth! #socialmedia #newcustomers #socialmediamarketing #newsletters #smallbusinesstips #smallbusiness

"Ruth and her team were awesome. They were extremely understanding when my timeline had to be moved out due to pictures needing to be redone. When the work started, they were extremely fast in making updates and did all of the edits perfectly. I love the colors they chose and the final product. I now have a website I’m proud to send to people! I will definitely be using them again in the future!" ​ - Michelle Adams Personal Trainer

When was the last time you talked to a business owner who did not want more clients? It is pretty rare that we hear from someone who does not want more clients! That is why there is such an incredible amount of information online about how to grow your business, with a multitude of tools and topics that fall under that broad umbrella of growing your business. Sorting through all of this content to determine the right fit for your business can feel overwhelming. We completely understand! As business consultants we support our clients to determine the best plan of action to take to achieve the business success they desire. Here are just some of the avenues you can use to attract more clients: Be a Blogger Become a Speaker Write a Book Create Videos Purchase Advertising Record Webinars or Podcasts Become an Industry Sponsor Digital Marketing including emails & social media Volunteer From our perspective the most important thing is to Create a Strong Marketing Plan that has clearly defined service and product offerings with research that supports that your prices are competitive and includes very specific information about your target market. A strong marketing plan aligns your products and services and prices with your target market. Once you have your plan created, it becomes much easier to determine which combination of marketing avenues are the best fit for your business. Need some help growing your business? Give us a call and let's talk about it! #marketing #seo #blogging #contentcreation

As business owners ourselves, we completely understand that sometimes Business Keeps You Awake At Night! Tossing and turning, trying to read to make yourself tired, watching tv to get drowsy, using a sleep aid... So many things about owning and managing a business can cause your brain to go into overdrive… Employee problems Considering selling Financial struggles Manufacturing challenges Need to expand Just to name a few! So you wake up at night and the stress and worries fill your brain and getting back to sleep is well…. nearly impossible. And usually a business situation that is overwhelming enough that it keeps you awake at night doesn’t get resolved in one day, so you might be in a spot where you have not slept soundly for awhile. Sound familiar? Then it might be time to get advice and support from a Business Coach. Many times when we start working with a new client they tell us they have not been able to sleep well because of their business concerns. We assure them that we completely understand, and we are glad that we have the opportunity to help them make decisions that will best resolve the situation. Business concerns Keeping You Awake At Night? Give us a call 619-798-6774, we will support you by defining a plan of action to resolve the challenges facing your business. #stress #businessconcerns #awake #businesschallenges

Business Infusion, Inc. is proud to announce that we are a WiX Partner Top Tier Service Provider LEGEND LEVEL From your first call with Business Infusion, Inc. through to the day we launch, you will find our creative and business energy will rub off on you, and you will be infused too. We approach each day with ambition and inspiration for the clients we serve. Creating a great looking site that reflects the personality and products of your company is a given. We go far beyond that as we create your Online Business presence and all of the marketing that goes with it. We know it is about more than just a website development project, it is about the future of your business success, and we care! We treat every business we serve as if it were our very own, and it shows. We want to support you as you take actions to achieve business growth. Let's talk 619-798-6774 or SCHEDULE A CALL HERE #wix #wixlegend #wixpartner #wixwebsites #website #webdesign #websitemarketing #smallbusiness

If your company is still juggling piles of papers, multiple spreadsheets, various calendars, and other paper based or older computer based systems... it is time to change. We understand that the process of making all of these changes may be overwhelming, but the result is worth the effort! Cloud Storage First step is move all of your files to a cloud based storage tool. The days of searching through cabinets of file folders and faxing or emailing copies to the off site team members are gone. Creating a cloud storage system structured to meet your specific business needs and uses will change the future of your business. Not just the incredible amount of time that is saved in trying to share documents, but knowing you are working with the current version. POS Point of Sales Systems Second step is review your current POS system and do a little research and you will probably find you are able to use one of the premium apps that are easily accessed from smartphones and tablets to replace the cumbersome front desk dinosaur. CRM Third step is to look at how you handle your customer relations from the first introduction of the lead to the close of sale, and the customer support following the sale. If you have not recently researched the technologies available in this area of business management, then you need to look now. The technologies and apps in this arena are phenomenal and will definitely improve they way you go to market, increase the close ratio, and enhance the customer retention and life cycle. Accounting and HR Another great one... revisit your current accounting and human resource processes and systems. Then have some fun looking at the super easy to use and powerful apps available. You will be pleased to find a variety of apps that fit the bill. Marketing Talk about a paradigm shift in business! Marketing technologies, apps, and avenues are changing so rapidly it's incredible. From how to identify your target market and reach the right audience with the right message to tools to support closing the sale, whatever you need there's an app for that! The challenge we encounter with our consulting clients is the fear of change, which sometimes results in no change. We respect that the fear is heightened when we start talking about moving a complete sales team onto a new technology, or an accounting and HR department onto a new platform. But it is so exciting when the transition is complete and the feedback of the positive impacts start rolling in. Don't be stuck in fear of change. Don't be stuck in not knowing which technology is best for your business. That is our area of expertise. Give us a call 619-798-6774 and let's talk about it. It's what we do! #crmforbusiness #marketingtools #smallbusinesstechnology

Below are some tips on making and growing current and first time customers relationships online. Not every tip is appropriate for every business but implementing just a few will help your business and reach grow on and offline. Tips on Getting Connected: Find new customers online by reaching out to existing customers - Tweet or post on your wall, offering a special discount to current customers for every new person who follows or likes your business. Offer new friends or followers a discount on your services if they join your network. Survey your existing customers to identify your customers needs. Blog about it, actively keeping up with a blog creates a positive flow of communication for your business. Periodically visit your customers face to face, bring a treat and say hello. Convince current customers to join your network by posting a flier about it at your place of business. Print your preferred social network addresses on your business cards. Use newsletters consistently and integrate social media functionality into them. Be active and show consistency on your social network platforms. Slip small postcards in shopping bags when customers purchase something, encouraging them to find your business on your network of choice. Remind customers to "Check-In" post a flier about it at the entrance and checkout/reception counter. Letting others know that they are there and spreading the word about your company. Send a personalized note or thank you just because. We live in a world of constant "digital touches" the act of physically writing and receiving a card can be powerful and leave lasting impressions. Provide great customer service and let people know about it through your social networks. When you receive a great review tell the public about it through a social post, note them on your newsletters and blogs. We want to support you as you take actions to achieve business growth, let's talk 619-798-6774. #customerengagement #customers #retention #onlinebusiness #newcustomers #marketingplan

“We tried to make a website ourselves and just couldn’t quite get it the way we wanted. After looking at other options, we knew Business Infusion was the best bet and we were correct. They did an amazing job explaining what needed to be done, what will be done, and why. The execution of it all couldn’t have been more seamless. Thanks for all you do Business Infusion, we look forward to working with you in the future.” - Networks 2000 San Diego, CA #reviews #customerservice #websites #web #webdesiugn #fivestar #customesupport #smallbusinesswebsite