Connecting with current and first time customers is a must for growing your business. Below are some tips on making and growing these connections. Not every tip is appropriate for every business but implementing just a few will help your business and reach grow on and offline.
Convince current customers to join your network by posting a flier about it at your place of business.
Print your preferred social network addresses on your business cards.
Use newsletters consistently and integrate social media functionality into them.
Be active and show consistency on your social network platforms.
Slip small postcards in shopping bags when customers purchase something, encouraging them to find your business on your network of choice.
Remind customers to "Check-In" post a flier about it at the entrance and checkout/reception counter. Letting others know that they are there and spreading the word about your company.
Find new customers online by reaching out to existing customers - Tweet or post on your wall, offering a special discount to current customers for every new person who follows or likes your business.
Offer new friends or followers a discount on your services if they join your network.
Survey your existing customers to identify your customers needs.
Blog about it, actively keeping up with a blog creates a positive flow of communication for your business.
Periodically visit your customers face to face, bring a treat and say hello.
Send a personalized note or thank you just because. We live in a world of constant "digital touches" the act of physically writing and receiving a card can be powerful and leave lasting impressions.
Provide great customer service and let people know about it through your social networks. When you receive a great review tell the public about it through a social post, note them on your newsletters and blogs.
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