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“ Ruth Ann and Heather were excellent to work with. Our company had been struggling to find someone capable and dependable to finish up our website in a timely fashion. When I discovered actually offers partners to help us with our website, I was thrilled. Ruth Ann responded immediately and she kept us on task and focused. She and Heather understood our needs and had solutions to some of our issues. I would highly recommend Business Infusion for your computer/wix needs. Our website looks fantastic and we could not be more pleased with the results. It turned out better than we expected because of their suggestions and expertise. We will definitely be using them in the future. ”         

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Free Listings in Community/Association/Industry Guides

Free marketing is always good!  Getting your business information listing included in your local community and your industry publications are great ways to increase your business exposure.

Here are a few ideas:

  • Community publications and city guides

  • Search engine (Google search) your competitive set to see what listings they are utilizing, if they apply to you, get listed

  • Search engine (Google search) what complimentary businesses to your business are listed in

  • Social media pages - Facebook, Yelp, Craigslist, Twitter, Linked in...

  • Niche associations for your industry

  • Industry Guides

  • Local and regional newspapers and guides

  • Chamber of Commerce

  • Better Business Bureau

If you are not sure what all of the different listing options you have for your business, do a little research on your competitors and see where they have their business listed.  You can learn a lot from just a one hour research session.

Your To-Do List:

  • Keep a master list of the different listings you create for your business with the direct URL to the listings page

  • Include your user name and password (if they required one) for ease of future reference

  • Add the date that you updated/posted and once they are created, put a task in your calendar to review them every 4 - 6 months (or more often in the case of social media and if your products and services change several times a year) to be sure they are kept up to date and relevant.

  • Make note of listings that allow you to add in descriptions and services so you can schedule yourself to go back and refresh the content for SEO purposes (search engine optimization).

#searchengines #seo #publications #pr #marketing #searchengineoptimization

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