Get in Touch

We love what we do, and we welcome the opportunity to talk with you about what you are considering. Just give us a little information and we will contact you to get the creative conversations flowing!

Phone. 619-798-6774

“ Ruth Ann and Heather were excellent to work with. Our company had been struggling to find someone capable and dependable to finish up our website in a timely fashion. When I discovered wix.com actually offers partners to help us with our website, I was thrilled. Ruth Ann responded immediately and she kept us on task and focused. She and Heather understood our needs and had solutions to some of our issues. I would highly recommend Business Infusion for your computer/wix needs. Our website looks fantastic and we could not be more pleased with the results. It turned out better than we expected because of their suggestions and expertise. We will definitely be using them in the future. ”         

- NEST Your Home Your Design 

From Our Fans

© 2020 Business Infusion, Inc.

Search

Pricing Strategy

Pricing Strategy is one of the most important elements of creating profitable, sustainable business operations. It is also one of the most challenging aspects of business to do well because it is not a "set it and forget it" topic! It requires frequent review and updates.


There are several different approaches to pricing, and if you are doing it well you are probably switching between strategies at different times in your product or service life span.


A simple overview of basic Pricing Strategy:


  • Market Penetration - often used at release of a new product to attract customers from competitive products

  • Economy - Walmart & Target do this well as consumers look to save money, but not a good fit for small business

  • Premium - commonly used when a new type of product or service is released until competition evolves

  • Bundle - used to provide higher perceived value and also move more product out of inventory

  • Psychology - selling to the emotion of the buyer whether it is based on fear or other emotions

In our business consulting projects we place a high importance on Pricing Strategies, which requires seasoned expertise and a great deal of research to create Pricing Strategies that will create business success. If your business is struggling to create growth and profit, give us a call 619-798-6774 or use our contact form and let's talk about it.


#productpricing #businesspricing #marketing #competitiveset

Our Blog