Marketing Strategy Statement

Fill In The Blank Marketing Strategy Statement - there are five key elements of a marketing strategy:

  • Your Company

  • Your Unique Benefits

  • Your Business Category

  • Your Target Customers

  • Your Competition

We have consulted to businesses that are as small as a brand new start up to as large as a multi-million dollar, 75 year old company. And there is always a lot of discussion, research, and debate through the process of understanding a particular business marketing strategy.

To rein in the conversation and help the leadership refocus on the correct foundation we ask each member of the leadership team to write a two sentence marketing strategy statement based on the following Fill In The Blanks format:

_______________ (company name) is the leading _______________ (category) business that provides _______________ (unique benefits) serving _______________ (target customers). Unlike other _______________ (competitors), _______________ (company name) leads the field at _______________ (2 most important unique benefits).

We see our clients growth rate increase notably when they complete the exercise and implement marketing plans and programs that directly align with the clarity provided in the marketing strategy statement.

Give this exercise a try. If you are a new or small company with a small leadership team, take advantage of other input. Talk with your employees, your best customers, even friends and family, to get a variety of perspectives on defining your Marketing Strategy Statement five key elements.

Creating a clear marketing strategy statement is not what big companies do. It is what small companies did to become big.

#marketingplan #smallbusinessmarketing #marketing

Our Blog

Get in Touch

We love what we do, and we welcome the opportunity to talk with you about what you are considering. Just give us a little information and we will contact you to get the creative conversations flowing!

Phone. 619-798-6774

"Working with Business Infusion was tremendous. Everything was methodically done, expectations were clear, and the website turned out to be outstanding, better than any of the ones I had perused prior to my association with this company. Ruth Ann was extremely knowledgeable and professional and all aspects of the construction and delivery of the site were done soundly and efficiently. I would highly recommend this company." 

- Jeffrey A. Denman, Author

From Our Fans

© 2021 Business Infusion, Inc.