We continually coach our clients about the value and importance of quality, forward thinking Content Marketing Strategies. We often write about the importance of strong Content Marketing Strategies. But the truth is, sometimes it is more impressive when you hear it from one of the Big Guy!
So here is a great article written by Jayson Demers for Inc.com magazine titled: 7 Ways 2016 Will Force Your Content Marketing Strategy to Change. Read It!
8 Steps to a Content Marketing Strategy:
Research your competitors, target audiences, and overall marketplace
Define Your Target Audience
Create a unique story
Promotion and distribution through different channels
Create conversation, where possible
Reflect on key learnings
Measure, when possible