Improve Your Content Marketing

We continually coach our clients about the value and importance of quality, forward thinking Content Marketing Strategies. We often write about the importance of strong Content Marketing Strategies. But the truth is, sometimes it is more impressive when you hear it from one of the Big Guy! 

So here is a great article written by Jayson Demers for magazine titled: 7 Ways 2016 Will Force Your Content Marketing Strategy to Change. Read It!

8 Steps to a Content Marketing Strategy:

  • Research your competitors, target audiences, and overall marketplace

  • Define Your Target Audience

  • Create a unique story

  • Create Art

  • Promotion and distribution through different channels

  • Create conversation, where possible

  • Reflect on key learnings

  • Measure, when possible

#contentmarketing #marketing #contentiskey

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