Communicate with Customers and Watch Your Business Grow

Business marketing and seo In one of our previous tips we discussed how and why you should be building your customer database - because your current customers are a great source for recurring revenues and for spreading the word about your products. One of the most effective ways to drive customers back to your website and keep them in the loop with your latest news is email marketing. Email marketing involves sending an email to your customer and contact database, or a specific group of customers in your database. Remember this isn't like spam in the slightest - you only send to customers who have given you permission, and you're sending them useful information they actually want to receive! But, what do I write?  Figuring out what to write in your emails is the hardest part.  Follow these golden rules of content: Be relevant, Be useful, Be timely.   Read More...

Inbound Marketing Defined

Inbound Marketing Small BusinessInbound Marketing is the function of bringing warm, qualified leads and clients into your business in lieu of reaching outward (with blinders on in most cases) to cold and unqualified targets. Please, not another trade show...my feet hurt just thinking about it! Traditional "outbound marketing" is largely focused on outbound methods such as cold calls, print ads, attending trade shows and the list goes on. The gist, get in front of cold leads and attempt to get them to try your products/services. Doesn't that sound exhausting?  Read More...

Three Things Successful Businesses Have In Common

There are Three Things that all successful businesses have in common. No matter how large or small; no matter what industry; and no matter how young or old the business is. If they are successful they have these Three Things in Common:  Read More...

Going Up? Taking Your Business to the Next Level

Business Growth Going UpWouldn't it be great if taking your business to the next level was as easy as stepping in an elevator and pushing the 12th floor button! Smiling as you fly right past floors 2 through 11. Every once in a while we will hear a business growth story that is astonishing, but usually in business it is rare to jump from the 1st floor to the 12th floor, in fact it is rare to skip any floors at all.  Read More...

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