Inbound Marketing is the function of bringing warm, qualified leads and clients into your business in lieu of reaching outward (with blinders on in most cases) to cold and unqualified targets. Please, not another trade show...my feet hurt just thinking about it! Traditional "outbound marketing" is largely focused on outbound methods such as cold calls, print ads, attending trade shows and the list goes on. The gist, get in front of cold leads and attempt to get them to try your products/services. Doesn't that sound exhausting? Read More...