Inbound Marketing is the function of bringing warm, qualified leads and clients into your business in lieu of reaching outward (with blinders on in most cases) to cold and unqualified targets. Please, not another trade show...my feet hurt just thinking about it! Traditional "outbound marketing" is largely focused on outbound methods such as cold calls, print ads, attending trade shows and the list goes on. The gist, get in front of cold leads and attempt to get them to try yo
With all of the content available these days, keeping Fresh content on your website and social media is Key to turning Site Visitors into Customers!
If your site & social visitors see the same content over and over, they loose interest and you loose your opportunity to create a relationship with them. Yes creating content requires a time commitment, and especially for the small business owner who is wearing many hats, this can seem like a big project, but there are ways to si
If you don't have a blog on or off your website, it is time to get one. Remember "Content is King" when it comes to online search a well-maintained and content rich blog is a powerful tool, for both SEO (search engine optimization) and site visitor / customer value. It allows you to showcase knowledge in your market (and more), providing value to your site visitors and it has the potential to pull internet traffic to your site that over time could potentially result in a new